Park Bo-gum, known as the Nation’s Son-in-Law and the Nation’s Husband thanks to his role as Yang Gwan-shik in the recent K-Drama When Life Gives You Tangerines, has now received the official title as the 2025 Honorary Ambassador for Korean Tourism.
The actor will partner with the Ministry of Culture, Sports and Tourism for a year, inviting travelers to become the main characters of their own story in South Korea. Through this campaign, the country aims to captivate K-Content fans on streaming platforms like Netflix and spark interest in other regions, such as Jeolla and Gyeongsang.
The campaign won’t be limited to just Social Media. It’ll also be shown on large billboards in 16 cities across the globe, in places like New York, Tokyo, Beijing, and Bangkok. This initiative stems from Netflix statistics revealing that 72% of K-Content viewers are more eager to visit South Korea after watching a K-Drama or film set in the country, with the desire to experience it beyond the screen.
So, of course, here are three iconic K-Drama filming locations where Park Bo-gum has followed his dreams, become a crown prince, and stolen hearts as the nation’s most beloved husband!
Love in the Moonlight: Jeonju Hyanggyo Confucian School
This location is known for being a Confucian school from the Joseon Dynasty, later recognized as a historic treasure. Jeonju Hyanggyo is also famous for its ginkgo trees, especially one that is over 400 years old.
Around these very same trees, Crown Prince Hyomyeong (played by Park Bo-gum) used to wait for Hong Ra-on (played by Kim Yoo-jung). This location also played a role in the Crown Prince’s childhood memories with his friend Kim Yoon-sung (played by Jin Young).
Address: 전북 전주시 완산구 교동 26-3 (26-3, Gyodong, Wansan-gu, Jeonju-si)
When Life Gives You Tangerines: Jeju-mok Gwana Government Office
Remember the poem competition in episode 8? This is where it took place, and where Yang Gwan-shik (played by Park Bo-gum) asks Oh Ae-sun (played by IU) to write a poem about him.
Off-screen, this historic site once held many political, cultural, and administrative events during the Joseon period. It was officially restored in 2002 and now hosts evening events open to the public.
Address: 제주특별자치도 제주시 관덕로 25 (25 Gwandeok-ro, Jeju-si, Jeju-do)
Record of Youth: Dongdaemun Design Plaza
Dongdaemun Design Plaza, also known as DDP, stands for Dream, Design, and Play. It’s a popular tourist destination and a venue for fashion shows, art exhibitions, forums, and international events, mostly because of its unique architectural design.
You’ll spot it in episode 2 when Won Hae-hyo (played by Byeon Woo-seok) tells Kim Jin-u (played by Kwon Soo-hyun) that he’s struggling to tell Sa Hye-jun (played by Park Bo-gum) he got the role they both auditioned for. Later, Sa Hye-jun walks out of the plaza with An Jeong-ha (played by Park So-dam) and offers to carry her bags to the bus station.
Address: 서울특별시 중구 을지로 281 (281 Eulji-ro, Jung-gu, Seoul)
We can’t wait to see what future roles Park Bo-gum takes on, and we’re just as excited to keep retracing his acting footsteps on our K-Drama Healing Tours.
If you’re a fan like us and would love to snap a photo at the same spots where the new 2025 Honorary Tourism Ambassador filmed some of his most memorable scenes, slide in our DMs, and we’ll make sure you get there!
