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Why Seoul Is Asia’s Best Leisure Destination and the Heart of Our Healing Tours

Why Seoul Is Asia’s Best Leisure Destination and the Heart of Our Healing Tours

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The 2025 Leisure Lifestyle Awards by Global Traveler are out, and Seoul has officially reclaimed its title as the Best Leisure Destination in Asia. These annual awards are based on votes from thousands of seasoned readers and travelers around the world who consistently rank destinations based on service, experiences, culture, and how a place makes them feel.

In this year’s poll, Seoul outranked popular cities like TokyoBangkokSingapore, and Bali — places that have been at the top of people’s bucket lists and long associated with luxury, food, and unforgettable travel experiences. But there’s something about Seoul that keeps calling people back to its vibrant blend of modern attractions and deep-rooted traditions.

From its futuristic buildings and cozy hanok villages to the global reach of K-Pop, the compelling storytelling of K-Dramas, and the global impact of BTS, Seoul isn’t just a stop on people’s itineraries anymore. For many travelers, it has become a place of healing, connection, and transformation as it offers a wide variety of experiences that speaks to both adventure seekers and those longing for reflection.

That’s exactly why our ‘Meet You In Korea healing Tours’ begin and end in Seoul. It’s a city that welcomes you with both excitement and comfort — the perfect start (and end) for healing moments through K-Drama deep dives, shared laughter over Korean meals, and connections that transcend language.

Whether we’re retracing BTS’s steps or hiking to the top of Hallasan, our tours are crafted with intention: to help you fully immerse in Korean cultureconnect with a community that feels like home, and return home a little lighter in spirit.

So yes, Seoul may be named the best leisure destination in Asia this year — but for those of us who’ve felt its calling for years, it’s simply a beautiful reminder of what we already knew. And we’d love for you to experience it alongside us!

Global Traveler Leisure Lifestyle Awards badge for Best Leisure Destination Seoul South Korea 2025
Photo Source & Credits: Seoul Tourism Foundation
Professional headshot of Jonathan Chang in navy suit and dark tie

Jonathan Chang

Jonathan Chang is the Chief Operating Officer of Noona’s Noonchi Inc. Based in Gangam, Seoul, he has welcomed hundreds of participants from around the world through more than 20 thoughtfully curated tours centered around K-Dramas, K-Pop, and Korean culture. Together with his wife, Jeanie Y. Chang (Noona’s Noonchi), Jonathan is passionate about creating meaningful experiences that foster connection, belonging, and lifelong friendships while showcasing the beauty of South Korea in a safe and supportive environment.