I Park Mall is a mega shopping and entertainment complex located in downtown Seoul. It is divided into three major areas: the I Park Department Store (which is further divided into the Living Hall, the Culture Hall and the Fashion Hall), the Digital Shopping Center, and the Event Park. Other major highlights include the Culture Center, CGV (a major cinema chain), the e-Sports Stadium, putt-putt miniature golf, and E-mart.
I Park Mall is connected to Sinyongsan Station and Yongsan Station, making it easily accessible via public transportation. It is also located near Yongsan Electronics Shopping Mall, the largest electronic shopping complex in Korea.